ux. design. prototypes.




Challenge

The current Tesco Mobile homepage and it’s subset of landing pages could and should be further optimised to better serve both business goals and the user experience. At present there is minimal brand presence, the framework is rigid and not responsive for varying viewports, whilst content remains largely static. Ultimately, any change, could result to potentially huge development costs.

Hypothesis

Design and produce a fully responsive, modular, component-based framework that enables content creators to author and leverage campaigns, sales and communications in an efficient and effective manner.